News

IDENTITY FOR DIGISPORT

We have created the identity for the launch of a new sports channel, Digisport. The channel will be broadcast in Hungary and Romania showing domestic and international Premier League football. The brand essence is ‘movement’ visualized in a graphic style depicting the strategic moves from some of the most famous goals we have seen in international football. The project includes a new identity including the logo, 6 idents, the on-screen presentation system and live sports graphics.

WSET hosts winetasting

Kemistry was invited to attend a tasting of 400+ wines of Hungary’s Balaton and Somlo regions, which produce many indigenous, yet undiscovered wines. A journey of discovery of superb quality wines ensued. The event was organised by WSET (Wine & Spirit Education Trust). Masters of Wine and other wine professionals attended and is an integral part of Kemistry’s commitment to strengthen the position of Hungarian wines around the world.

KEMISTRY WINS SILVER

Our work for Nile Sport, part of Egypt’s Nile Television Network has been awarded Silver at the Promax Arabia Awards 2009. We branded the corporation and six channels: Nile Comedy, Nile Sport, Nile Life, Nile Drama, Nile Cinema and Nile Ramadan. The creative response for Nile Sport centres on the theme of reflections, which is incorporated into the overall identity that we created for the network.

About

Founded in 1997, Kemistry has grown to be the largest and most successful independent design and branding agency in Europe, creating communication stategies for leading companies worldwide.

Market dynamics, including changing audience behaviour, increased compeition and media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely stategic design solutions.

Out success is based on understaing out clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results.

We have developed strong on and off-screen visual brand identities for our clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland), NPO (nederland 1,2 & 3) and NOKIA.

Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD Annual and Norwegian Design Council awards.

Work

INSTITUTE OF MASTERS OF WINE

The challenge was to create a modern engaging tone of voice and present a more personal face of the Institute through the website. We achieved this by highlighting and celebrating the individual members and emphasising the elevance of their activities in the global wine world.

MOTHERS 4 CHILDREN

Kemistry has created the identity for the newly launched charity Mothers4Children. Set up as a philanthropic co-operative by Lisa B, Yasmin LeBon, Trinny Woodall, Natalie Massenet and Anya Hindmarsh its mission is to better the lives of all children.

Story TV4

A perfect day
Challenge: Story TV4, the Hungarian broadcaster appointed us to re-position their identity in line with
their strategic business objectives.
Response: Their new brand identity is based around
the theme of a perfect day, and includes a new logo, channel idents, on-screen graphics, promotional packaging and audio.
Success: The appointment follows the runaway success of the launch of Havas’s daily chat show, which was branded by Kemistry late last year.

NILE TELEVISION NETWORK

Reflections of a modern nation
NTN exists to protect, sustain, and convey the leading Egyptian Arabic culture in Egypt and the Middle East through origination and acquisition and delivery of premium cultural and events-based content to the Egyptian and Arab families all over the region.
We were asked to help position Nile Television Network by creating a brand identity that elevates it to an international standard. The objective of elevating the brand, improving the programming and communications has been at the forefront of the brief.
Our creative response is centred on the theme of reflections. The brand identity is rolled out across a diverse set of channels, and all of these channels relate to the reflections concept. Brand identities were created for Nile Sport, Nile Cinema, Nile Life, Nile Drama and Nile Drama Ramadan, as well as a corporate identity for the network, NTN.

WEDDING TV

When two become one
Challenge: Wedding TV wanted a new brand, with on and off-screen positioning that reflected their core brand values: about relationships, stories, aspirations anddreams.
Response: We created a logo and heart motif, based around a symmetry that perfectly expressed the essence
of the brand.
Success: The delivery of stationery, signage, still photography, web design, logo creation, channel identity, animated sequences, music composition and packaging elements – completed the brand entity.

NEDERLANSE PUBLIEKE OMROEP

Making sense of diversity
The Dutch Public Broadcasting Corporation is the market leader for Television, Radio and Internet in the Netherlands. Kemistry and NPO first started working together in 2003 and the collaboration is on-going
We re-named the public service company, developed a corporate mark, re-branded the main television channels Nederland 1, 2 and 3 to address the new programme model whereby channels are more targeted at specific sections of Dutch society. We also designed the websites for the channels and developed the digital interactive television portal Nederland 4. Following this, Kemistry was also appointed to develop the radio logos and create branded blocks and provide consultancy covering a wide range of services offered by NPO.
NPO and Kemistry are continuously developing new work for the channels and platforms building on the successful foundations that were created over the years.

TV PRIMA

News, Sport and Weather
(Zprávy, Sport & Pocasí)
Challenge: Kemistry was selected to create a new news brand for the commercial Czech channel TV Prima.
The purpose of the rebrand was to position Prima News to go head to head with rival Nova to win the crucial early evening news audience.
Response: The new brand identity is fronted by a logo based around the concept of a speech bubble. All set, graphic and titles were designed to give a unified, more approachable and friendly look to the News.
Success: Zprávy captured 45% of the audience rating on launch night. The viewing figures have now settled around the 28% mark, making TV Prima the successful challenger brand in the Czech Republic.

NOKIA

Connecting people
Nokia is renowned for attention to aesthetic value as well as technical innovation. Kemistry was brought in to help communicate this balance.
Through a series of short films, Kemistry has supported new product launches helping Nokia demonstrate the concept of ‘human technology’ – technology that is intuitive, a joy to use, and beautiful.
Kemistry and Nokia started their collaboration in 2007, evolving their relationship into a platform from which creativity and style underpins Nokia’s success.

CNN

News for the world
Challenge: Create the strategic framework and design for CNN International’s news presentation addressing its target audience of global citizens.
Response: We designed and delivered a universal, stateless on-screen persona to engage their demanding viewers.
Success: A polished, fresh visual identity that repositioned the channel and won significant audience support as well as industry awards.

KINO

An intriguing beacon
Challenge: Channel 4 of Finland asked Kemistry to create a brand identity for their new entertainment channel KINO TV, including the logo, on screen brand identity, audio direction and all channel packaging elements.
Response: We placed the static KINO logo in contrasting cosmopolitan and rural environments, capturing different qualities of light.
Success: Kemistry’s work helped position the KINObrand as an intriguing beacon in a busy thematic channel environment.

Contact

Our offices are a short walk from Liverpool Street Station in the City of London.

43 Charlotte Road
London
EC2A 3PD

T +44 (0) 207 729 3636
F +44 (0) 207 749 2760

For further information please contact:
info@kemistry.co.uk

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