ITV - Loose Women

We were briefed to refresh the look and feel of the programme based on the core proposition of the show: It's like lunch with your best friends.

The style is a reinvention of what many believe to be the golden age of graphic design, the 1950's. This was a decade of optimism and forward thinking that catches perfectly the new mood of Loose Women.

The new look can be seen onscreen as well as online and across a wide range of merchandising.

Sharon Powers, Executive Producer for Loose Women: "The titles, logo & graphics that Kemistry has created have nailed the brief.  The new look feels original & distinct and absolutely hits the right tone."