Developing a brand for Digi Life imbued with positivity and vitality.
Wellbeing is the focus for the channel, offering viewers practical advice and the tools they need to enrich their lives. The channel is optimistic and energetic so we wanted to create a brand that was full of life and positivity. We designed a simple, clean logo, accompanied by a hummingbird – a symbol of vitality and agility.
We produced a beautiful ident, a comprehensive on screen presentation system and a host of off screen applications for this new channel which has already proved very popular since its recent launch across Romania, Hungary, Spain and Slovakia.