Capturing the spirit of the wild. The launch of Nat Geo Wild.
Nat Geo Wild is dedicated to providing a unique insight into the natural world, the environment and the amazing creatures that inhabit it. The channel initially launched across Hong Kong and Singapore but in 2007, National Geographic International decided to extend the channel reach to a further 12 million homes across the UK, Europe, Israel and South Africa.
The channel is renowned for showing nature programming at its best, and we wanted to use some of this in the idents. Hours were spent going through mountains of footage to find the perfect background plates that we could then enhance with CGI. We created shoals of fish and colonies of bats that interacted with the existing footage, all set to a specially commissioned soundtrack.
The idents truly capture the spirit of the wild, capturing the essence of the channel.