Capturing the essence of a new brand promise for Commercial Bank.
Commercial Bank is one of the leading full service banks in Qatar. Founded in 1975, the bank recently unveiled an evolution of its corporate brand, designed by Industry Branding. Industry approached Kemistry to help bring the newly designed identity for Commercial Bank to life on screen.
We designed and produced a set of animated assets which capture the essence of the identity ‘from dusk till dawn’.
This animated ‘toolkit’ has been used in the launch film and across the wide range of screens that Commercial Bank uses, from point of sale and signage to ATMs and digital outdoor posters. In addition, we produced a mnemonic for use in their above the line advertising campaign.
In a further development, Commercial Bank has also commissioned new, state of the art LED exterior signage, which will feature our animation of the brand pattern.
Our collaboration with Industry Branding has helped launch a sophisticated and modern identity for this forward facing bank.