Discovering the world around us with the launch of Digi World.
Digi World helps viewers discover the world in all its glory. It gives subscribers unrivalled access to the best in documentary programming from around the globe.
We produced an impactful, powerful brand for the channel that perfectly captures the drama of the natural world, incorporating a visual property – a single line, taken from the lines of latitude. This is used in conjunction with elements from nature, resulting in a look and feel that is powerful and compelling and reflects the scale and splendour of the world around us.
We created an indepth on screen presentation package for the channel and implemented the identity across of host of applications, from online and print to merchandising. Digi World has already gained an impressive following and has proved to be another successful launch in the Digi TV network.