The rebrand of NRK 2 was the result of a change in programme strategy. Previously the channel had been aimed at a young audience and the branding dot had been used in a quirky and playful way; the patch on a dog’s eye or the beauty spot on an 18th century courtesan. Recognising that Norwegian’s are heavy viewers of news and current affairs, the channel aimed to feed this desire for knowledge by providing documentaries and news in a contra deal with other Scandinavian broadcasters.
Step forward the dot-matrix, the branding punkts’ new assignment. A simple electronic sign was constructed on which the channel name slid by. Filmed around Norway, mood and variation was achieved by choice of location. The dot matrix screen could also double as a presentation device to flag up programming if required.
