Digi Film is the home of cinema, offering a vast library of premium content from Hollywood blockbusters and latest releases to award winning independent films. The brand had to be confident and robust to stand proudly alongside this magnificent library of content.
The identity successfully avoids overt ‘cinema’ clichés, instead capturing the excitement and glamour of cinema in a fresh and contemporary way. The new identity clearly links the channel back to the Digi masterbrand, creating a cohesive offer of niche channels for Digi subscribers.
We designed an on screen presentation system for the channel and created a set of six versatile idents, designed to reflect the mood of the films on offer from light and funny to energetic and action packed.
The new identity has been implemented across all on and off air communication and captures the thrill and pleasure of a night at the movies, ensuring Digi Film is the destination of choice for films fans.
