Sony Max is part of the bouquet of channels distributed by TheOneAlliance, a joint venture between SET India Pvt Ltd and Discovery Communications India. The channel offers viewers the best of Hindi movies and special events. To build on the success of the channel, a new quiz show, Extraaa Shots Challenge, was developed. We were appointed to design and produce the programme branding for the new show.
The show features multiple rounds and an array of Bollywood stars and there was something exhilarating about designing the packaging for an unashamedly populist show. The programme branding had to reflect the glamour and excitement of the Bollywood film industry. Brilliant colours and slick 3D styling combine to create a look that shouts pure entertainment. The programme branding included a comprehensive on air kit including the logo, title sequence and a wide range of menus and backgrounds.
